I DESIGN SYSTEMS, NOT JUST SCREENS.

My background is in architecture and graphic design. I think in structure first, reduction second, constraints as a feature. I approach problems from the inside out. What's primary, what supports it, what can disappear.

In product, that means flows and states, not isolated screens. Scalability, edge cases, real behaviour. I went freelance to get closer to the work that matters. More ownership, more variety, more thinking, less execution.

WHAT I DO

I step into messy products where structure doesn't match how people actually use them. Information is buried, decisions are layered, nothing quite lines up. I simplify the structure, align it to real behaviour, and make it feel obvious. Less polish, more clarity.

WHAT I'M INTERESTED IN

Complex products. Dashboards, platforms, data-heavy tools. Systems people rely on. Not trend-driven design or surface-level work. I'm moving toward shaping direction and influencing decisions. Working closely with product and engineering, not just handing off screens. Titles don't matter. Problems, ownership, and people do.

LOOKING FOR

Product-led teams. Real constraints. Room to think.

NOT LOOKING FOR

Execution-only roles. Design as decoration. No seat at the table.

Get in touch

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