I think in systems first and use AI to handle the repetitive work so I can focus on solving the right problems.

I'm a Senior UI/UX Designer based in London with over 20 years of experience across digital design, web, and product. Most recently I've been working as a freelance designer, after leading design at THG Ingenuity. My background spans architecture, graphic design, UX, and product design, giving me a strong foundation in structure, usability, and visual craft.

Old habits die hard. I still check a layout's structure before anything else. That systems thinking now extends beyond screens into product strategy, design systems, and AI assisted workflows that help teams move faster without sacrificing quality.

I enjoy turning complex problems into simple, scalable experiences through research, design systems, and thoughtful product thinking. Whether I'm helping shape a new product or improving an established one, my focus is always on creating clarity, consistency, and outcomes that hold up.

I'm currently available for freelance, contract, and permanent opportunities.

Feel free to get in touch.